Wednesday, November 27, 2019

Kone the Monospace Launch in Germany free essay sample

The German low-rise building market was divided, as in other European countries, in geared traction technology (PU and PT), and hydraulic technology (PH) that accounted for 8% and 92% respectively. KONE’s new product, MonoSpace, was mainly characterized for its new technology, the EcoDisc, which provided a more comfort ride, did not need for a machine room, and reduced energy consumption. Before the launch of MonoSpace in Germany, it was test marketed in France, United Kingdom (U. K. ) and The Netherlands. In the latest, MonoSpace was a complete success. It gave higher profits and 62% of the low-raise market (up from 52%). But in France only 40 units were sold of the 300 expected and in U. K. no units were sold during the first month after launch. Results that gave Hatala cause for concern. Finally, a pre-launch had been done: During November 1995, 4 PH customers converted their orders to MonoSpace and from January to June 1996, 30 MonoSpace elevators where arranged to be installed. We will write a custom essay sample on Kone: the Monospace Launch in Germany or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page All of them were asked to â€Å"keep quiet about the technology†. Decision to be made: Since the pricing and positioning strategy of MonoSpace will have a significant impact in KONE’s European and global image, Hatala has to decide with extreme caution each one of them. We will analyze price in deep. Alternatives: To set a price we have two alternatives, (1) to follow the indications at KONE’s Brussels headquarters: â€Å"to set prices above existing prices if KONE held less than 15% market share and in line with existing price levels if KONE otherwise† or (2) to set their own price according to the German market. Quantitative Let’s analyze each country individually. In France, the price was FF 30,000 over the price listed for a PT. This was done because it was expected to have a FF 5,000 cost reduction in energy and in consequence, be able to recover the investment in just six years. Nevertheless, it seems that this short-term gain was not enough to thrill the French market. As the market share in U. K. was above 15%, the price was to be kept in line with the most expensive geared traction. However, the PT only entailed 10% of the low-rise market and its price was almost the double than PH price, plus U. K. ontractors’ concern of leaving out the machine room for fear of a price gouging from KONE as being the only non-machine-room provider; lead to the absence of demand for the MonoSpace. On the contrary, in The Netherlands, PT and PU counted for 60% to 70% of the sales and as the in-line price for MonoSpace was set in only DG1,000 more than the most expensive geared traction elevator, allowed more customers to give a chance to this new te chnology, plus the fact that KONE was the market share leader by far. 1Most of the data is from Table D and page 6. Data from page 4. 3Data from Table C and Table E. 1Most of the data is from Table D and page 6. 2Data from page 4. 3Data from Table C and Table E. In conclusion, the suggestion given from Brussel’s managers left out the unique characteristics of each of the countries. Therefore for the case of Germany, we should take into consideration the fact that 92% of the low-rise elevators sales come from the hydraulic technology and only 2% come from the most expensive geared traction system, and that even the market share of KONE in this country is only 9. %, maybe the price should not be set above the existing ones. Qualitative: KONE Aufzug had very well identified their customers: (1) property developers –concerned mainly with the overall cost and the investment value of their properties, made the decision of which elevator to buy, 10% of the times. (2) General contractors –who sought for the more competitive offer through a competitive bidding process, made the decision 50% of the times, and (3) architects –that were more worried about the cosmetic options of the elevators. They were the ones in charge of the decision 40% of the times. Under these customers, we can see that for the general contractors, a low price, closer to the PH’s one would be more attractive. However, for the architect, it seems that the price may not be a real obstacle because they care more about the looks of the building rather than the final price of it. Recommendation amp; Rationale: After analyzing the data both quantitative and qualitatively, we have concluded that a price between both technologies would be better to introduce the MonoSpace into the German market. As we could see in the British market, a price that is more than double of the most inexpensive elevator won’t create enough interest to even ask about this new product, especially if the vast majority of the market prefers the lower price elevator. Thanks to the French’s experience, we can see that customers are not really interesting in investing in a technology that has not really been proved in the market, even when it promises a more comfortable ride, a cost reduction in energy, and the elimination of machine rooms and potential fire and environmental hazards. Finally, in the unique case that The Netherland presented, we can conclude that customers are willing to try something new and with many improvements for a small price increase. If we understand that all the elevators were priced very similarly and the market preferred the geared traction system instead of the hydraulic, we can understand why the price worked. Nevertheless, German market is a hybrid of all previous. A 92% of the lo-rise elevator sales come from the PH, leaving only 6% for PT and 2% for PU. We see that the price for the PU is DM 20,000 more than the PH. Hence, we can assume that even though the hydraulic system provided lower ride comfort and lower speed than the geared traction elevators, Germans are not willing to pay that difference to improve their experience. (Neither the British nor the French did). So a price closer to DM 60,000 of the PH would bring the most possibilities to have a success in the MonoSpace. To complete our discussion, we think that after setting the right price, it is of vital importance to generate a marketing kit that highlights the qualities of MonoSpace. It is highly recommended to create a communication strategy able to reach everyone involved in the process of buying the elevator, whereas is the final consumer or the architect that just has a building in mind. It is also important to create conscience of the MonoSpace so they have it in consideration for all upcoming projects. [ 1 ]. KONE: The MonoSpace Launch in Germany. Narayandas, D. and Swartz, G. Boston  : Harvard Business School Publishing, 2005, p. 7.

Sunday, November 24, 2019

Advantage of Wimax Essay Example

Advantage of Wimax Essay Example Advantage of Wimax Essay Advantage of Wimax Essay WiMAX is a key component of Intels broadband wireless strategy to deliver innovative mobile platforms for anytime, anywhere Internet connectivity. New and emerging multimedia applications and broadband remote access are driving the need for very high-speed wide area Internet access to mobile devices. WiMAX is an advanced technology solution, based on the IEEE 802. 16-2005 standard, designed to meet this need, and to do so in a low-cost, flexible way. WiMAX networks are optimized for high-speed data and are expected to spur innovation in services, content, and new mobile devices. (Intel, Centino, 2006) WiMAX is an interesting study in technology development, standardization and spin control. The idea for WiMAX came about in the wake of the telecom bubble, when generating hype about what technologies could do was anathema. WiMAX is also - by name as well as by function and association - a cousin of Wi-Fi, which hasnt exactly become firmly ensconced as an indispensable technology tool in the telecom service provider quiver. When Wi-Fis new maxed-out cousin came onto the scene, it already had that (perceived) strike against it. (Meyers, 2005) Wimax is a wireless broadband technology as an alternative to DSL and cable modems. They also have Mobile WiMAX will be a complement to cellular air interfaces, with the possibility of roaming between mobile WiMAX networks and a UMTS or EV-DO network. (Smith, 2006 Smart antennas, are on the road map of every major standard not just WiMAX, including those from the 3GPP (WCDMA) and 3GPP2 (CDMA) and the emerging 802. 20 standard. Existing mobile carriers are unlikely to deploy intelligent antennas with a new air interface initially for coverage or capacity since these carriers already possess substantial tower assets and existing mobile carriers generally scale capacity on new services and/or air interfaces gradually to meet initial and limited demand for those services. OFDMA is also on the road map of virtually every major standard, including those mentioned above. 3GPP2, perhaps through the standardization of FLASH-OFDM, stands to be the first group to offer a mobile, deployment ready version of OFDMA. 3GPP will follow and 802. 20 could ratify an OFDMA standard by late 2006. The first truly open mobile standard (802. 16e). It is governed by the IEEEs fair licensing practices and participation in the group is open and democratic compared to other groups. This is in fact revolutionary as 3GPP and 3GPP2 are ultimately consortiums and its implications are wide. This open process should lead to greater innovation and hence a better performance when moving forward and also potentially lower intellectual property licensing fees and provide for a quicker rate of change compared to that of existing mobile technologies. A lack of history within the mobile industry is also an advantage for WiMAX vendors. WiMAX is also the first major mobile standard to offer all IP as a standard feature set. By putting under IP it offers cost advantages, the ability to offer multiple services over a single platform, reductions in operating and capital expenditures, rapid application development and often a competitive edge. (Fuertes, 2005) Disadvantage of Wimax OFDMA spectral efficiency in a wide area, multi-cellular, mobile environment, remain unproven regarding the implementation which WiMAX purveyors and most others will use. The advantage may exist from use of the air interface but the level of improvement, especially in a challenging mobile environment, may not be as great as many are expecting. Likewise, performance may vary substantially according to implementation and performance of the MAC level, which governs how the radio spectrum is employed and which is rarely considered in RF simulations. Ultimately more testing is required now that 802. 16e has been ratified and vendors are working on implementing the standard. (Fuertes, 2005)

Thursday, November 21, 2019

Crisis Communications Paper on MS13 Gang Violence Essay

Crisis Communications Paper on MS13 Gang Violence - Essay Example This radical change in this field caused the mankind inviting many problems as well as solutions to deal with them. Appropriate communication during the time of crisis plays a pivotal role to manage the situation effectively. As at the time of crisis the emotions are at their highest level because of stress which often makes people behave in an erratic way. Confusion creeps in their mind to manage the crisis and at that time effective communication skills comes to their rescue. Crisis situations may vary in their nature such as a disastrous situation due to a natural calamity or a terrorist attack or even violence caused by the street gangs and many others. All these situations demands prompt actions which in turn can lead to wrong moves. "Adequate coping skills along with other balancing factors, such as realistic perception of the event and social support can help minimize overreaction"(Radziewicz, http://www.conversationsincare.com/web_book/chapter03.html). In recent days youth ga ngs are mushrooming at many places causing havoc in the society with their violent deeds. One such deadly and violent youth gang of United States and of Central America is MS-13 which poses a threat to the life and liberty of the people. Mara Salvatrucha abbreviated to MS-13 derives its origin to the Civil War of El Salvador in 1980s which caused a million of Salvadorans to emigrate to USA and settle there as refugees. These immigrants in USA faced a bitter opposition from the Mexican gangs formed by other immigrants settled there earlier which prompted the Salvadorans to form their own gang for defending their existence. But soon the gang expanded and became the largest gang symbolizing violence and barbarism to their peak. "Composed of mostly Salvadorans and other central Americans-many of them undocumented -the gang has a uniquely international profile It's considered the fastest growing, most violent and least understood of the nation's street gangs" (http://www.msnbc.msn.com/id/7244879/site/newsweek). Unlike other gangs the members of MS-13 are very flexible in their activities. They are into various fields of crimes specializing in extortions, drug and arm trafficking, homicides, cross border human trafficking, theft and so on. "Mara Salvatrucha members have tattoes on most of their upper body, including the arms and face, with lettering done in Gothic (Blackletter) style. The "MS" and "13" is always tattooed on them. (This has resulted in the arrest and detention of many people, first in Honduras then in El Salvador for illicit association based entirely on the fact that they are wearing tattoos associated with gang membership) (http://en.wikipedia.org/wiki/Mara_Salvatrucha). The members of MS-13 are relatively fearless compared to other gangs and shows zero tolerance to the persons who became informant to the cops about their misdeeds. Even they act defiantly without being intimidated by the law enforcement officials easily. The members who abandons the gang is brutally killed by other active members. They impose rent on the people in the locality in which they live in lieu of guarranty of the security of the locals from the threats of other gangs. They are quite adept at using exlosives, firearms and grenades. Having been trained in guerilla warfare the MS-13 members frequently change their places